On this episode of “The Esports Revue”, we take a deep dive into the people that comprise esports.
The Definition of Esports
Did you know “esports” is in the dictionary?
1. (usually used with a plural verb) competitive tournaments of video games, especially among professional gamers.
2. of or relating to esports: an esports event; esports gambling.
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What Defines Esports?
The short answer is, people. People make up and define esports. Players and other parties involved in the competitive gaming industry are the most important component. Without the people, esports wouldn’t have massive crowds or salivating sponsors. Without them, we wouldn’t have player’s willing to spend 18 hours per day practicing. Without the people, esports would be really damn boring.
Brief History of Competitive Gaming
Video games have been around forever, but esports finds its roots in the hardcore gaming scene. The player bases of video games like Quake, Starcraft: Brood War and Counter-Strike have created a pathway for the rest of the esports industry.
Esports is and always must be gamers first. We play video games here. This is the point of esports. Developers, Publishers and Organizers all have a separate agenda.
Most game developers want their game to be enjoyed by as many people as possible. They want players to have fun and do things with their game, that they themselves have never thought possible.
Video Game Fans
Fans are an excitable bunch. Their passion for a particular game or team is what drives the excitement at a live esports event.
Esports is a marketing opportunity. Publishers want people to buy into their game’s ecosystem. Today more than ever, video games are acting as platforms, not isolated experiences. Esports offer publishers a way of monetizing their game as a cash cow for many years.
Companies that manage esports events and provide massive exposure are hugely undervalued. Event organizers have become an integral component to the competitive gaming scene. Without their help, esports would not have grown to the scale it has today.
Similarly, sponsors allow for the exponential growth of esports. Endemic sponsors like Coca-Cola, Geico or HTC getting involved in esports points to massive market potential. It is a great sign for competitive gaming that Fortune 500 companies are interested in advertising to the esports crowd.
Why do Gamers Engage in Competitive Gaming?
Nielsen did a comprehensive study on the esports industry. One of their major findings revolved around “Top Reasons for Esports Engagement”.
Number one and two are essentially the same, with both relating to the goal of improving your skills in a specific video game. Most of us at our core, believe that we to can become a professional gamer. If we had the time or were only younger, we too could be up of the stage playing in front of a crowd at Madison Square Garden.
Why Would a Company Support Esports?
The demographic that primarily comprises is an extremely attractive demographic for advertisers. The positive impact of esports engagement on brand favorability from Nielsen’s Esports Report, shows a positive impact on over half of the esports fan base.
The Hardcore Roots of Esports
Thorin takes us on a journey with the tale of the hardcore roots of esports.
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