The Importance of Live Streaming in Esports
The Esports Revue, Episode 3 with guest Ben Goldhaber, Director of Content Marketing at Twitch
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What is Twitch.TV?
Founded in June 2011, Twitch is the world’s leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.7 million broadcasters. Twitch’s live and video on demand platform caters to the entire video game industry, including game developers, publishers, media outlets, events, casual content creators, and the entire esports scene.
By the Numbers:
- 100+ million unique viewers per month
- 1.7+ million unique broadcasters per month
- 12,000+ members of the Twitch Partner Program
- 106 minutes watched per person per day
- 2+ million peak concurrent sitewide viewers
Goodbye from Justin.TV
Justin.tv pioneered live video on the Internet and spawned one of the largest video platforms ever: Twitch. Justin.tv was officially renamed Twitch Interactive Inc. in February of 2014 and Twitch is now the focus of the company’s resources.
Live Streaming in Esports – A History
The popularity and emergence of online live streaming services have helped the growth of esports into the 21st century, and are the most common method of watching tournaments. Twitch, an online streaming platform launched in 2011, routinely streams popular esports competitions. In 2013, viewers of the platform watched 12 billion minutes of video on the service, with the two most popular Twitch broadcasters being League of Legends and Dota 2. During one day of The International in 2014, Twitch recorded 8.5 million peak concurrent views, with each view watching for an average of 2 hours.
The growth of live streaming platforms is staggering. Twitch is the largest by over 20% of the market.
Growth of Esports Earnings
Statistics from esportsearnings.com showing the change in tournaments earnings from the beginning of Twitch in 2011 to 2015:
- Overall Esports Stats For 2011 Total Prize Money: $9,923,528.53 Total Tournaments: 1469 Total Active Players: 3046 Average Tournament Prize Pool: $6,755.30 Average Earnings/Player: $3,257.89 Median Tournament Prize Pool: $204.90 Median Earnings/Player: $351.12
- Overall Esports Stats For 2012 Total Prize Money: $13,401,172.30 Total Tournaments: 1688 Total Active Players: 4054 Average Tournament Prize Pool: $7,939.08 Average Earnings/Player: $3,305.67 Median Tournament Prize Pool: $500.00 Median Earnings/Player: $391.10
- Overall Esports Stats For 2013 Total Prize Money: $20,301,084.27 Total Tournaments: 1844 Total Active Players: 4888 Average Tournament Prize Pool: $11,009.26 Average Earnings/Player: $4,153.25 Median Tournament Prize Pool: $500.00 Median Earnings/Player: $409.55
- Overall Esports Stats For 2014 Total Prize Money: $36,674,815.03 Total Tournaments: 2613 Total Active Players: 7187 Average Tournament Prize Pool: $14,035.52 Average Earnings/Player: $5,102.94 Median Tournament Prize Pool: $600.00 Median Earnings/Player: $327.26
- Overall Esports Stats For 2015 Total Prize Money: $64,939,356.55 Total Tournaments: 4371 Total Active Players: 12445 Average Tournament Prize Pool: $14,856.86 Average Earnings/Player: $5,218.11 Median Tournament Prize Pool: $500.00 Median Earnings/Player: $241.32
Our Guest: Ben “FishStix” Goldhaber
Ben is the Director of Content Marketing at Twitch, but has been working with them since the justin.tv days. He is a moderator on /r/esports, talking head on Twitch Weekly and all around lover of the esports community. Below are a collection of interviews we could find from Mr. Ben “FishStix” Goldhaber.
The Future of Live Streaming & Spectating Esports
With new entertainment opportunities outside of esports like the Drone Racing League and Twitch Creative, how will Twitch maintain its unique brand identity? What about when the viewing experience changes from watching a traditional monitor to virtual reality?
(Check out this cool idea posted on the Microsoft forums: League of Legends Match Viewer.)